REFERENCES
1. Singh R, Khan IA. An approach to increase customer retention and loyalty in B2C world. Int J Sci Res Publ 2012;2:1-5. Available from: https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=15446159701058a03b4da1b19a6735778eded05c. [Last accessed on 3 Nov 2023].
2. Murthi BPS, Sumit S. The role of the management sciences in research on personalization. Manage Sci 2003;49:1344-62.
3. Peppers D, Rogers M. The one to one future: building relationships one customer at a time. New York: Currency Doubleday, 1993. Available from: https://core.ac.uk/download/pdf/299850176.pdf. [Last accessed on 3 Nov 2023].
4. Blom J. Personalization: a taxonomy. In CHI '00 Extended Abstracts on Human Factors in Computing Systems (CHI EA '00). New York: Association for Computing Machinery; 2000. p. 313-4.
5. KPMG. Blockchain-enabled digital tokenization is poised to transform commerce. Available from: https://theblockchaintest.com/uploads/resources/KPMG%20-%20Blockchain-enabled%20digital%20tokenization%20is%20poised%20to%20transform%20commerce%20-%202019.pdf. [Last accessed on 3 Nov 2023].
6. Steffen K. Customer reward programmes and customer loyalty in a German agribusiness. Available from: http://hdl.handle.net/10399/3239. [Last accessed on 3 Nov 2023].
7. Chandra S, Verma S, Lim WM, Kumar S, Donthu N. Personalization in personalized marketing: trends and ways forward. Psychol Mark 2022;39:1529-62.
8. Sujatha R, Maheshwari V, Chatterjee JM, Mousa AAA, Hassanien AE. A bayesian regularized neural network for analyzing bitcoin trends. IEEE Access 2021;9:37989-8000.
9. Agrawal D, Natalia N, Gopalakrishnan G, Guzman MN, McDonald MD, Kim HM. Loyalty points on the blockchain. Bus Manag Stud 2019;4:80-92.
10. García-Monleón F, Danvila-del-Valle I, Lara FJ. Intrinsic value in crypto currencies. Technol Forecast Soc Change 2021;162:120393.
11. Catalini C, Gans JS. Initial coin offerings and the value of crypto tokens. Available from: https://doi.org/10.3386/w24418. [Last accessed on 3 Nov 2023].
12. Yilmaz NK, Hazar HB. Predicting future cryptocurrency investment trends by conjoint analysis. J Econ Finance Accounting 2018;5:321-30.
13. Casillo M, Colace F, Gupta BB, Lorusso A, Marongiu F, Santaniello D. Blockchain and NFT: a novel approach to support BIM and Architectural Design. In: 2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT); 2022 Nov 20-21; Sakheer, Bahrain. IEEE; 2022. p. 616-20.
14. dos Santos RB, Torrisi NM, Pantoni PR. Third party certification of agri-food supply chain using smart contracts and blockchain tokens. Sensors 2021;21:5307.
16. Xie Q, Muralidharan S. It’s a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing. J Res Interact Mark 2023; In press.
17. Agricultural supply chain traceability. Available from: https://www.giz.de/en/downloads/giz2020-en-agricultural-supply-chain-traceability.pdf. [Last accessed on 3 Nov 2023].
18. Akella GK, Wibowo S, Grandhi S, Mubarak S. A systematic review of blockchain technology adoption barriers and enablers for smart and sustainable agriculture. Big Data Cogn Comput 2023;7:86.
19. Cointelegraph. What are the applications of NFTs in supply chains? Available from: https://cointelegraph.com/explained/what-are-the-applications-of-nfts-in-supply-chains. [Last accessed on 3 Nov 2023].
20. Hofman-Kohlmeyer M. Customer loyalty program as a tool of customer retention: literature review. CBU International Conference Proceedings 2016;4:199-209.
21. Bülbül Ş, İnce G. Blockchain-based framework for customer loyalty program. In: 2018 3rd International Conference on Computer Science and Engineering (UBMK); 2018 Sep 20-23; Sarajevo, Bosnia and Herzegovinapp. IEEE; 2018. p. 342-6.
22. Sönmeztürk O, Ayav T, Erten YM. Loyalty program using blockchain. In: 2020 IEEE International Conference on Blockchain (Blockchain); 2020 Nov 02-06; Rhodes, Greece. IEEE; 2020. p. 509-16.
23. Casillo M, Colace F, Gupta BB, Lorusso A, Marongiu F, Santaniello D. Blockchain and NFT: a novel approach to support BIM and Architectural Design. In: 2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT); 2022 Nov 20-21; Sakheer, Bahrain. IEEE; 2022. p. 616-20.
24. EY. Monetization of non-fungible tokens. Available from: https://assets.ey.com/content/dam/ey-sites/ey-com/en_us/topics/technology-media-entertainment-telecommunications/ey-2203-3993448-nft-publication-final-3-23-22.pdf?download. [Last accessed on 3 Nov 2023].
25. McKinsey. Value creation in the metaverse. Available from: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse. [Last accessed on 3 Nov 2023].
26. BigchainDB (2023). Available from: https://www.bigchaindb.com. [Last accessed on 3 Nov 2023].
27. OpenZeppelin. Available from: https://www.openzeppelin.com/about. [Last accessed on 3 Nov 2023].
28. Etherscan. Available from: https://etherscan.io/. [Last accessed on 3 Nov 2023].
29. Goerli Testnet. Available from: https://goerli.net/. [Last accessed on 3 Nov 2023].